Built from live SEO client work
SEO SOPs for Agencies & Businesses
Proven, step-by-step SEO SOPs turned into gated workflows. Agencies deliver the same quality on every client. Businesses run their own SEO without paying a retainer — and nothing is marked done until there is proof it actually is.
- Written by operators, not theory
- Updated with every algorithm change
- No credit card to start
Who it's for
Two ways to use the same SEO systems
For agencies
Systemise delivery across every client
Stop rebuilding process for each account. Run the same proven SEO SOPs in a separate workspace per client, with progress and proof of work rolled up per person.
- A workspace per client, with roles and team members
- Gated checklists so juniors can't skip steps
- Proof of work attached to every step you sign off
- Onboard a new hire on the same route as your best operator
For businesses
Do your own SEO, without the retainer
If you own the website, you can run the work. Follow the same numbered SEO SOPs agencies charge monthly for — Google Business Profile, citations, keywords, on-page, content.
- No SEO experience needed: every step is spelled out
- Templates and trackers linked inside the steps
- See exactly what is done and what is next
- Updated whenever Google changes the rules
Inside the app
This is what you get on day one
Real screens from Marketing OS — not mockups.
Run an SOP step by step
Each section unlocks only when the one before it is complete. Resources, docs and templates sit inline with the step that needs them.
A library of SEO SOPs
Filter by difficulty and category, then fix one specific capability without running a whole playbook.
Tasks, assignees and reviewers
Everything your team is working on, with optional links to the playbook or SOP behind it.
A roadmap per client
Plan the engagement as ordered milestones so the client can see the route and the progress.
SEO playbooks already built
Local SEO, client onboarding, keyword research, content and link building. Written by operators, tested on live client work, waiting in your workspace on day one.
Sections A → Z
Every SOP breaks into numbered sections, each with its own checklist and live progress bar.
Strict gating
The next section stays locked until the current one is fully checked off. No skipped steps, no guesswork.
Always current
When search, social or AI algorithms shift, we rewrite the affected SOPs. The updates appear in your workspace instantly, at no extra cost.
Why Marketing OS
Proven process, delivered done.
Most teams lose time rewriting the same SEO process, chasing unfinished tasks and retraining every new person. Marketing OS removes all three.
No blank page
You are not documenting SEO process from scratch. Open a playbook and the sequenced route to the outcome is already there.
Nothing gets skipped
Gated checklists plus proof of work on every SOP mean a step is only done when there is something to show for it.
Onboard in days, not months
New hires and business owners follow the same numbered steps as an experienced SEO. Training is the product, not a side project.
See the work, not the status update
Progress rolls up per person, per SOP and per client, so you know exactly where every engagement stands.
How it works
Pick a playbook
Choose the outcome you need: local visibility, client onboarding, keywords, content or links.
Work the SOP
Section by section, checkbox by checkbox, with the references and templates attached inline.
Submit proof and move on
Attach the link, file or note, save it, and the next section unlocks.
Pricing
Start free while we're in beta
Create your workspace today. Every playbook we add or update shows up in your account instantly.
Free
Beta£0/ month
Best for a business running SEO on its own site, or an agency trying one client.
- 1 client workspace
- Full access to every SEO playbook, SOP and template
- Gated checklists, progress tracking and proof of work
- Your own settings, branding and logo
- Every algorithm update as soon as it ships
Pro
£49/ month
For agencies running the playbooks across multiple clients and a full team.
- Everything in Free
- Unlimited client workspaces
- Team roles and member management
- Proof of work history and reporting per client
- Shared library of trackers and templates
- Priority support
Questions people ask first
Do I still need an SEO agency?
If you have someone in the business who can follow a checklist for a few hours a week, no. The SOPs are the same ones agencies run internally. If you would rather outsource, agencies use Marketing OS to deliver that work consistently.
What is actually included?
Pre-built SEO playbooks and SOPs with gated checklists, proof of work, tasks, a per-client roadmap, and a library of templates and trackers. You do not write the SOPs — we do, and we keep them current.
Who writes and updates the SOPs?
We do. They come from live agency client work, and when search, social or AI algorithms change we rewrite the affected SOPs. Updates land in your workspace instantly.
What happens after the beta?
Free stays free for one client workspace. Pro is £49 a month for unlimited client workspaces, team roles and reporting.
Run SEO like a system, not a to-do list
Free while we're in beta. One workspace, every playbook, no credit card.
Create your workspace